Recently, Microsoft in terms of the Nokia 7800 mobile phone sector layoffs, declaring Microsoft's mobile business prematurely. But that is actively explore overseas markets for domestic mobile phone manufacturers is undoubtedly a major positive.Despite Microsoft's share in the smart phone is not high, but the early exit will to some extent alleviate the domestic mobile phone manufacturers to expand overseas market pressures. But some industry experts point out that the biggest problem is the lack of domestic smart phone core competitiveness of enterprises "big but not strong", wants to promote the overseas market, there are a lot of internal strength to do.
Microsoft withdrew domestic brands forward
Previous rounds of restructuring, changed its name, and other initiatives, ultimately failed to make the Nokia phones in the hands of Microsoft live out a "second life." On Thursday, Microsoft announced again on the phone hardware business restructuring, is expected to lay off up to 7,800 people, while the asset acquisition of Nokia devices and services acquired for about $ 7.6 billion of impairment, and included 750 million -8.5 million restructuring charges. This means that after the acquisition of Nokia, Microsoft at least a loss of more than 8 billion US dollars.
It is understood that in this round of layoffs, the former headquarters of Nokia in Finland to become the hardest hit, had joined Microsoft with Nokia's 2.5 million people, will have more than 2 million people have been laid off Microsoft. Insiders pointed out that Microsoft is once again the large-scale layoffs not only declared the failure of Microsoft's mobile, Microsoft will also deliver a short-term to give up the idea to develop smart phones.
Impairment of assets compared to Microsoft, layoffs, plant closings and other back different strategy, the domestic mobile phone manufacturers is to continue moving forward. In just the past period of time, domestic mobile phone manufacturers frequently release new mobile phones again, Huawei, Meizu released on the same day each new smart phones, music, as the official release of its most high-end music phone series Max. Last week, the ZTE Nubia phone will be the first ceremony of its new product into a foreign country. In addition, the Indian open market millet, is actively planning the Brazilian market, while VIVO, OPPO and other manufacturers, but also the layout of the Southeast Asian market.
Big but not strong, the lack of core competitiveness
Domestic mobile phone manufacturers want to further development, but also to the critical period must be out of the country. It is understood that in 2015 a quarter of China's smart phone shipments fell the first time in six years. The IDC data also show that in the first quarter, China's smart phone in the world grew from 29% last year fell to 25%.
For mobile phone shipments decline, Liu Qicheng telecommunications industry experts believe that the main reason is that the domestic smartphone users become saturated, China's smart phone penetration rate has surpassed the United States and Europe, estimated at more than 90%.
Beginning last year, the domestic smart phone shipments have been showing a downward trend. Ministry of Industry and Telecommunications Research Institute data released in January, the fourth quarter of 2014, smart phone shipments fell 8% to 389 million smart phones accounted for the overall mobile phone shipments in the proportion of 86%.
Specific to the manufacturers, Huawei 2014 sold 75 million smart phones, Huawei lower than the previous estimate of 80 million units; ZTE 2014 annual revenue 81.47 billion yuan, an increase of 8.3%, the growth rate has begun to decline.
But for domestic mobile phone manufacturers, want to go abroad, but not easy. Global mobile phone shipments in the top ten, in addition toApple , Samsung, the remaining eight are Chinese mobile phone manufacturers, from the mobile phone shipments in terms of China's smart phone is undoubtedly a dominant. But in terms of profits, the majority of smartphone profits but had been controlled by foreign companies.
Liu Qicheng that led to such a situation, mainly because of China's smart phone "big but not strong." China smart phone manufacturers can be said is a assembly plant, like a mobile phone operating system, the chip, screen, camera, flash and other core technology, China can say that a smartphone is not accounted for, all use of foreign manufacturers of products.
Patent short board needs to quickly make up
"To push into overseas markets for domestic mobile phone manufacturers, the bigger problem is that the phone patents." Liuqi Cheng expressed.
Earlier this year, the National Development and Reform Commission to Qualcomm company violated antitrust laws based on China, out of 6.088 billion yuan of the high price ticket. Be between the other side also requires phone companies free to use these patents, and to establish a similar coalition, prohibit the use of their products mobile phone manufacturers; precisely because Qualcomm industry by virtue of its own dominance, a lot of money for the phone companies to charge licensing fees Patent attack.
Internet marketing expert member of the Internet Society of China, said Hong Shibin, "China smart phone manufacturers have been able to rapidly develop and grow, in addition to mainly backed by the Chinese market, while not unrelated Qualcomm this strategy."
However, to the overseas market, the patent will be hanging in the Chinese mobile phone manufacturers head the sword of Damocles. The use of patents not only to collect royalties, zero-cost revenue growth itself, while improving the opponent's handset costs, enhance the competitiveness of their products in disguise. In addition, at some point also be controlled directly by patent restrictions rival product sales.
Whether patents or prohibit the sale of other products, before Apple and Samsung patent battle rounds, both sides use the above strategy, millet they had encountered because of patent sales halted in India, the stakes patent is evident. Liuqi Cheng pointed out that the Chinese mobile phone manufacturers, only Huawei, ZTE, plus the acquisition of Motorola's association, there will be some resistance, other mobile phone manufacturers so-called patent, are often concentrated in areas such as design, at the technical level is near cents no accumulation.
"Once out of the country, will certainly encounter domestic smart phone patent beat foreign brands, which the domestic smartphone makers are more painful." Liuqi Cheng said the face of patent oppression, domestic manufacturers no two laws, is to spend a lot of time , capital investment, and slowly make up their own patent short boards to be based on the international market.
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